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MARKETING RESEARCH: AN INTEGRATED APPROACH

WILSON, ALAN, 1958-

2006

BOOK
Category

MARKETING

MARKETING RESEARCH

Abstract THIS CONCISE BOOK PLACES MARKETING RESEARCH IN THE BIGGER PICTURE OF MARKETING AND DEMONSTRATES HOW MARKETING RESEARCH AND ITS UNDERSTANDING SHOULD BE SEEN AS A KEY ELEMENT OF MARKETING RATHER THAN A BACKROOM ACTIVITY PERFORMED BY STATISTICIANS . THE STRUCTURE OF THIS BOOK CLOSELY FOLLOWS THE CORE ELEMENTS OF THE MRS/CIM MARKETING RESEARCH AND INFORMATION MODULE , SO WILL BE IDEAL FOR THOSE STUDENTS STUDING TO WARDS THESE DIPLOMAS. THIS BOOK IS ALSO IDEAL FOR THOSE TAKING A SHORT COURSE IN MARKETING RESEARCH FOR THE FIRST TIME.

ISBN 027369474X
Author(s) WILSON, ALAN, 1958-
Credits
Edition 2ND ED.
Year 2006
Publisher PRENTICE HALL, FINANCIAL TIMES
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 432 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 4 No A 01/01/1970
1 Nicosia P 4 No A 01/01/1970