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MARKETING RESEARCH

GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-

2005

BOOK

Category	MARKETING
Abstract	PRESENTS MARKETING RESEARCH THROUGH THE EYES OF A MANGER USING AND PUSRCHASING RESEARCH INFORMATION , WHILE MANTAINING SOLID , COMPETITIVE COVERAGE OF QUANTITAVE METHODS . EXTENSIVE UPDATES AND REVISION ENHACE ITS TRADITIONAL HIGH QUALITY AND ENJOYABLE STYLE.
ISBN	0471657654
Author(s)	GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition	6TH ED.
Year	2005
Publisher	Wiley
Type	BOOK
Keywords	MARKETING MANAGEMENT
Language	English
Collation	617 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	P	3	No	Available

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