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Category

MARKETING

Abstract PRESENTS MARKETING RESEARCH THROUGH THE EYES OF A MANGER USING AND PUSRCHASING RESEARCH INFORMATION , WHILE MANTAINING SOLID , COMPETITIVE COVERAGE OF QUANTITAVE METHODS . EXTENSIVE UPDATES AND REVISION ENHACE ITS TRADITIONAL HIGH QUALITY AND ENJOYABLE STYLE.

ISBN 0471657654
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 6TH ED.
Year 2005
Publisher Wiley
Type BOOK
Keywords MARKETING MANAGEMENT
Language English
Collation 617 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 3 No A