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BUSINESS RESEARCH METHODS

COOPER, DONALD R. , SCHINDLER, PAMELA S.

2011

BOOK
Category

BUSINESS RESEARCH METHODS

Abstract THE ELEVENTH EDITION OF BUSINESS RESEARCH METHODS CONTINUES TO PROVIDE THE MOST TIMELY, RICHEST AND MOST COMPREHENSIVE COVERAGE OF THE RESEARCH EXPERIENCE IN BUSINESS RESEARCH METHODS. STUDENTS AND INSTRUCTORS WILL FIND THOROUGH COVERAGE OF ALL BUSINESS RESEARCH TOPICS - BACKED BY SOLID THEORY. THE EXPERTISE AND PRACTICAL EXPERIENCE OF COOPER AND SCHINDLER IS EVIDENT IN THE REALISTIC SNAPSHOTS , CLOSE- UPS, PIC PROFILES, AND CASE STUDIES FOUND THROUGHOUT THE TEXT. MANAGERIAL DECISION MAKING IS THE UNDERLYING THEME, AND TOPICS AND APPLICATIONS ARE PRESENTED AND ORGANIZED IN A MANNER THAT ALLOWS STUDENTS TO THOROUGHLY UNDERSTAND THE BUSINESS RESEARCH FUNCTION. CONSEQUENTLY, THE STRUCTURE OF THE TEXT ENCOURAGES AND SUPPORTS COMPLETION OF AN IN- DEPTH BUSINESS RESEARCH DURING YOUR COURSE.

ISBN 9780073373706
Author(s) COOPER, DONALD R. , SCHINDLER, PAMELA S.
Credits
Edition 11TH ED.
Year 2011
Publisher MCGRAW-HILL IRWIN
Type BOOK
Keywords BUSINESS, RESEARCH METHODS.
Language English
Collation 761 P., 29 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 8 No A 01/01/1970
1 Limassol C 13 No A 01/01/1970