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STRATEGY : WINNING IN THE MARKETPLACE: CORE CONCEPTS , ANALYTICAL TOOLS AND CASES

GAMBLE, JOHN (JOHN E.) , STRICKLAND, A. J. (ALONZO J.) , THOMPSON, ARTHUR A., 1940-

2006

BOOK
Category

MARKETING

Abstract STRATEGY: WINNING IN THE MARKETPLACE IS THE NEWEST OFFERING FROM PROVEN AUTHORS THOMPSON, GAMBLE, AND STRICKLAND. AS IN PREVIOUS WORKS, THE AUTHORS' MAINSTREAM PRESENTATION INCLUDES THE MOST RECENT RESEARCH IN STRATEGY PRESENTED IN A WAY THAT STUDENTS CAN UNDERSTAND AND APPLY TO BUSINESS CASES AND PROBLEMS.

ISBN 0071116702
Author(s) GAMBLE, JOHN (JOHN E.) , STRICKLAND, A. J. (ALONZO J.) , THOMPSON, ARTHUR A., 1940-
Credits
Edition 2ND ED.
Year 2006
Publisher McGRAW-HILL INTERNATIONAL EDITIONS
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation C-492 P., CASES, 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 7 No A 01/01/1970
1 Limassol G 5 No A 01/01/1970