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STRATEGY : WINNING IN THE MARKETPLACE: CORE CONCEPTS , ANALYTICAL TOOLS AND CASES

GAMBLE, JOHN (JOHN E.) , STRICKLAND, A. J. (ALONZO J.) , THOMPSON, ARTHUR A., 1940-

2006

BOOK

Category	MARKETING
Abstract	STRATEGY: WINNING IN THE MARKETPLACE IS THE NEWEST OFFERING FROM PROVEN AUTHORS THOMPSON, GAMBLE, AND STRICKLAND. AS IN PREVIOUS WORKS, THE AUTHORS' MAINSTREAM PRESENTATION INCLUDES THE MOST RECENT RESEARCH IN STRATEGY PRESENTED IN A WAY THAT STUDENTS CAN UNDERSTAND AND APPLY TO BUSINESS CASES AND PROBLEMS.
ISBN	0071116702
Author(s)	GAMBLE, JOHN (JOHN E.) , STRICKLAND, A. J. (ALONZO J.) , THOMPSON, ARTHUR A., 1940-
Credits
Edition	2ND ED.
Year	2006
Publisher	McGRAW-HILL INTERNATIONAL EDITIONS
Type	BOOK
Keywords	STRATEGIC MANAGEMENT
Language	English
Collation	C-492 P., CASES, 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	C	3	No	Available
1	Limassol	G	5	No	Available

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