image

GETTING ATTENTION: LEADING - EDGE LESSONS FOR PUBLICITY AND MARKETING

SUSAN KOHL

2000

BOOK
Category

MARKETING

Abstract GETTING ATTENTION: LEADING - EDGE LESSONS FOR PUBLICITY AND MARKETING IS A SAVVY AND INNOVATIVE GUIDE TO GETTING YOUR MESSAGE HEARD IN TODAY'S DYNAMIC AND NOISY MARKETS. IT'S AN INSIDER'S LOOK AT WHAT DOESN'T IN THE FAST - PACED , HIGH - TECH WORLD OF COMMUNICATIONS .

ISBN 0750672595
Author(s) SUSAN KOHL
Credits
Edition 1ST ED.
Year 2000
Publisher BUTTERWORTH AND HEINEMANN
Type BOOK
Keywords MARKETING COMMUNICATIONS
Language English
Collation 174 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 6 No A