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ADVERTISING, PROMOTION AND SUPPLEMENT ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

TERENCE A. SHIMP

2003

BOOK
Category

ADVERTISING

MARKETING

Abstract COMPREHENSIVE TREATMENT ON THE FUNDAMENTALS OF ADVERTISING AND COMBINE WITH THE INTERNET'S IMPACT IMC.

ISBN 0030352711
Author(s) TERENCE A. SHIMP
Credits
Edition 6TH EDITIO
Year 2003
Publisher THOMSON LEARNING
Type BOOK
Keywords ADVERTISING
Language English
Collation 650 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 5 No A
1 Nicosia F 8 No A
2 Nicosia F 8 No A
1 Limassol H 5 No A
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