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ADVERTISING, PROMOTION AND SUPPLEMENT ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

TERENCE A. SHIMP

2003

BOOK

Category	ADVERTISING MARKETING
Abstract	COMPREHENSIVE TREATMENT ON THE FUNDAMENTALS OF ADVERTISING AND COMBINE WITH THE INTERNET'S IMPACT IMC.
ISBN	0030352711
Author(s)	TERENCE A. SHIMP
Credits
Edition	6TH EDITIO
Year	2003
Publisher	THOMSON LEARNING
Type	BOOK
Keywords	ADVERTISING
Language	English
Collation	650 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
2	Limassol	H	5	No	Available
1	Nicosia	G	4	No	Available
2	Nicosia	G	4	No	Available
1	Limassol	H	5	No	Available

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