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INTERNATIONAL BUSINESS

CZINKOTA, MICHAEL R.

1996

BOOK
Category

INTERNATIONAL BUSINESS

Abstract WRITTEN BY A TEAM WELL- SEASONED IN THE INTERNATIONAL BUSINESS ARENA, THE MARKET - LEADING INTERNATIONAL BUSINESS PROVIDES A TRULY GLOBAL PERSPECTIVE OF INTERNATIONAL BUSINESS. . A REORGANIZATION OF CHAPTERS IN THE FIFTH EDITION WILL ALLOW INSTRUCTORS TO COVER CULTURE NATIONAL, TRADE , AND INVESTMENT POLICIES EARLY IN THE COURSE. A GREATER EMPHASIS ON ETHICS AND SOCIAL RESPONSIBILITY HAS BEEN ADDED TO THIS EDITION. WEB REFERENCES INCLUDE ACTIVITIES AND SOURCES FOR UPDATED DATA TO KEEP THE STUDENT WITH THE LATEST TRENDS IN INTERNATIONAL BUSINESS.

ISBN 0030128889
Author(s) CZINKOTA, MICHAEL R.
Credits
Edition 4TH ED.
Year 1996
Publisher DRYDEN
Type BOOK
Keywords INTERNATIONAL BUSINESS
Language English
Collation 866 P., 25 CM .

Availability and Location

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