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GLOBAL MARKETING

GREEN, MARK C. , KEEGAN, WARREN J.

2005

BOOK
Category

INTERNATIONAL MARKETING

Abstract THE AUTHORS WROTE A BOOK THAT REFLECTS CURRENT ISSUES AND EVENTS, FEATURES CONCEPTUAL AND ANALYTICAL TOOLS THAT WILL HELP THE READER APPLY 4PS TO GLOBAL MARKETING AND IS AUTHORITATIVE IN CONTENT YET RELAXED AND ASSURED IN STYLE AND TONE.

ISBN 0131469193
Author(s) GREEN, MARK C. , KEEGAN, WARREN J.
Credits
Edition 4TH ED.
Year 2005
Publisher PEARSON , PRENTICE HALL
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 636 P., 25CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 3 No A 26/07/2016
1 Limassol J 3 No A 01/01/1970