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GLOBAL MARKETING

GREEN, MARK C. , KEEGAN, WARREN J.

2005

BOOK

Category	INTERNATIONAL MARKETING
Abstract	THE AUTHORS WROTE A BOOK THAT REFLECTS CURRENT ISSUES AND EVENTS, FEATURES CONCEPTUAL AND ANALYTICAL TOOLS THAT WILL HELP THE READER APPLY 4PS TO GLOBAL MARKETING AND IS AUTHORITATIVE IN CONTENT YET RELAXED AND ASSURED IN STYLE AND TONE.
ISBN	0131469193
Author(s)	GREEN, MARK C. , KEEGAN, WARREN J.
Credits
Edition	4TH ED.
Year	2005
Publisher	PEARSON , PRENTICE HALL
Type	BOOK
Keywords	INTERNATIONAL MARKETING
Language	English
Collation	636 P., 25CM

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
2	Limassol	J	3	No	Available
1	Limassol	J	3	No	Available

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