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ANALYSIS FOR MARKETING PLANNING

DONALD R. LEHMANN , WINER, RUSSELL S.

2002

BOOK
Category

MARKETING

PLANNING

Abstract ANALYSIS FOR MARKETING PLANNING AND FOCUSES ON THE ANALYSIS NEEDED FOR SOUND MARKETING DECISIONS AND IS STRUCTURED AROUNF THE CORE MARKETING DOCUMENT, THE MARKETING PLAN. WHETHER STUDYING MARKETING STRATEGY OR PRODUCT / BRAND MANAGEMENT DECISIONS , STUDENTS NEED TO BE ABLE TO MAKE DECISIONS BASED FROM SOUND ANALYSIS.

ISBN 9780070275475
Author(s) DONALD R. LEHMANN , WINER, RUSSELL S.
Credits
Edition 5TH ED.
Year 2002
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING, PLANNING
Language English
Collation 256 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia A 8 No A 25/09/2018