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ADVERTISING: PRINCIPLES AND PRACTICE

SANDRA MORIARTY , WILLIAMS WELLS , JOHN BURNETT

2003

BOOK
Category

ADVERTISING

Abstract AS ADVERTISING AGENCIES ARE PRESSED MORE AND MORE ABOUT ACCOUNTABILITY , IT IS NOT ENOUGH TO PRODUCE MEMORABLE ADVERTISING- ONE MUST PRODUCE EFFECTIVE ADVERTISING , ADVERTISING THAT MEETS A CLIENT'S GOALS.

ISBN 0130477222
Author(s) SANDRA MORIARTY , WILLIAMS WELLS , JOHN BURNETT
Credits
Edition 6TH EDITIO
Year 2003
Publisher PRENTICE-HALL
Type BOOK
Keywords ADVERTISING
Language English
Collation 599 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 8 No A 21/04/2013