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GLOBAL MARKETING

GREEN, MARK C. , KEEGAN, WARREN J.

2017

BOOK
Category

GLOBAL MARKETING

Abstract MARKING THE 20TH ANNIVERSARY OF THIS SERIES OF TEXTBOOKS, THIS NINTH EDITION OF GLOBAL MARKETING BUILDS ON THE TRADITION AND SUCCESSES OF PREVIOUS EDITIONS. ITS ENVIRONMENTAL AND STRATEGIC APPROACH OUTLINES THE MAJOR DIMENSIONS OF THE GLOBAL BUSINESS ENVIRONMENT. IN THIS EDITION, AS IN ALL PREVIOUS EDITIONS, THE AUTHORS’ GOAL HAS BEEN TO WRITE A BOOK THAT’S AUTHORITATIVE IN CONTENT YET RELAXED AND ASSURED IN STYLE AND TONE.

ISBN 9781292150765
Author(s) GREEN, MARK C. , KEEGAN, WARREN J.
Credits
Edition 9TH ED.
Year 2017
Publisher PEARSON
Type BOOK
Keywords GLOBAL MARKETING
Language English
Collation 624 P., 28 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia Q 6 Yes A 17/08/2019
1 Limassol M 4 Yes A 01/01/1970