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THE FALL OF ADRVERTISING AND THE RISE OF PR

RIES , AL , LAURA RIES

2002

BOOK
Category

PUBLIC RELATIONS

Abstract IS ONE OF AESOP'S FABLES , THE WIND AND THE SUN HAD A DISPUTE OVER WHO WAS THE STRONGER OF THE TWO. SEEING A TRAVELER WALKING DOWN THE ROAD, THEY DECIDED TO SETTLE THE ISSUE BY TRYING TO MAKE THE TRAVELLER TAKE OFF HIS COAT. ADVERTISING PEOPLE TALK ABOUT IMPACT. ADVERTISING IS PERCEIVED AS AN IMPOSITION, AN UNWELCOME INTRUDER THAT NEEDS TO BE RESISTED.

ISBN 9780060081988
Author(s) RIES , AL , LAURA RIES
Credits
Edition 1ST EDITIO
Year 2002
Publisher HARPER BUSINESS
Type BOOK
Keywords ADVERTISING
Language English
Collation 295 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia G 5 No A 18/11/2014