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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

GEORGE E. BELCH , MICHAEL A. BELCH , MICHAEL A. GUOLLA

2003

BOOK
Category

ADVERTISING

MARKETING

Abstract HELPS YOU REVIEW IMPORTANT TOPICS AND TAKE AN ONLINE QUIZ TO HELP BETTER PREPARE FOR YOUR EXAM.

ISBN 9780070898588
Author(s) GEORGE E. BELCH , MICHAEL A. BELCH , MICHAEL A. GUOLLA
Credits
Edition 1ST EDITIO
Year 2003
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING, ADVERTISING
Language English
Collation 554 P., 40 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 8 No A
2 Nicosia F 8 No A
3 Nicosia F 8 No A 21/04/2013