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KEY ACCOUNT MANAGEMENT: THEE DEFITIVE GUIDE

DIANA WOODBURN , MCDONALD, MALCOLM

2011

BOOK
Category

MANAGEMENT

Abstract THE BOOK STRESSES THE ELEMENTS THAT REALLY MATTER - FROM DEVELOPING A CUSTOMER CATEGORIZATION SYSTEM THAT REALLY WORKS AND ANALYZING THE NEEDS OF KEY ACCOUNTS??...TO UNDERSTANDING THE NEW SKILLS REQUIRED BY KEY ACCOUNT MANAGERS AND ENSURING THAT KEY ACCOUNT PLANS ARE IMPLEMENTED.
ISBN 9780470974155
Author(s) DIANA WOODBURN , MCDONALD, MALCOLM
Credits
Edition 3RD ED.
Year 2011
Publisher WILLEY
Type BOOK
Keywords MANAGEMENT
Language English
Collation 476 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia E 7 No Available

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