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MARKETING ACCOUNTABILITY : A NEW METRICS MODEL TO MEASURE MARKETING EFFECTIVENESS

PETER MOUNCEY , MCDONALD, MALCOLM

2009

BOOK
Category

MARKETING

Abstract MARKETING ACCOUNTABILITY IS A TEXT THAT HAS LONG NEEDED. REVIEWING , PLANNING AND EVALUATING MARKETING ATR THE BOARD LEVEL FOCUSEDS DISCUSSIONS AND VALUATIONS ON STRATEGY , NOT JUST TACTICAL ISSUES.
ISBN 9780749462635
Author(s) PETER MOUNCEY , MCDONALD, MALCOLM
Credits
Edition 1ST ED.
Year 2009
Publisher KOGAN PAGE
Type BOOK
Keywords MARKETING
Language English
Collation 293 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia E 5 No Available

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