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| Category |
SALES MANAGEMENT
|
|
| Abstract |
JOHNSTON AND MARSHALL CREATE A STRONG FOCUS ON INNOVATION, TECHNOLOGY AND LEADERSHIP , THREE TOOLS THAT EVERY CONTEMPORARY SALES MANAGER NEEDS TO HAVE. THE BOOK ALSO INCORPORATES THE LATEST RESEARCH IN THE FIELD AND DISCUSSES THE IMPECT OF NEW TECHNOLOGIES SUCH AS CUSTOMER RELATIONSHIP MANAGEMENT AND THE STRATEGIC ROLE OF INFORMATION IN SALES MANAGEMENT.
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| ISBN |
0072466480
|
| Author(s) |
MARK W. JOHNSTON
,
MARSHALL, GREG W.
|
| Credits |
|
| Edition |
7TH ED.
|
| Year |
2003
|
| Publisher |
MCGRAW-HILL HIGHER EDUCATION
|
| Type |
BOOK
|
| Keywords |
SALES FORCE MGT
|
| Language |
English |
| Collation |
603 P., 25 CM.
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