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CHURCHILL, FORF, AND WALKER'S SALES FORCE MANAGEMENT

MARK W. JOHNSTON , MARSHALL, GREG W.

2003

BOOK
Category

SALES MANAGEMENT

Abstract JOHNSTON AND MARSHALL CREATE A STRONG FOCUS ON INNOVATION, TECHNOLOGY AND LEADERSHIP , THREE TOOLS THAT EVERY CONTEMPORARY SALES MANAGER NEEDS TO HAVE. THE BOOK ALSO INCORPORATES THE LATEST RESEARCH IN THE FIELD AND DISCUSSES THE IMPECT OF NEW TECHNOLOGIES SUCH AS CUSTOMER RELATIONSHIP MANAGEMENT AND THE STRATEGIC ROLE OF INFORMATION IN SALES MANAGEMENT.

ISBN 0072466480
Author(s) MARK W. JOHNSTON , MARSHALL, GREG W.
Credits
Edition 7TH ED.
Year 2003
Publisher MCGRAW-HILL HIGHER EDUCATION
Type BOOK
Keywords SALES FORCE MGT
Language English
Collation 603 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia J 5 No A 01/01/1970
2 Nicosia J 5 No A 01/01/1970