|
Category |
SALES MANAGEMENT
|
Abstract |
THIS LEADING TEXT CONTINUES TO SET THE STANDARD IN SALES MANAGEMENT TEXTS WITH ITS UP- TO - THE- MINUTE COVERAGE OF THE TRENDS AND ISSUES IN THE DYNAMIC SALES FIELD, EQUIPPING STUDENTS WITH A STRONG SALES FOUNDATION AND THE INNOVATIVE SKILLS NEEDED FOR 21ST CENTURY SELLING.
|
ISBN |
0030266998
|
Author(s) |
MICHAEL R. WILLIAMS
,
RAMON A. AVILA
,
CHARLES H. SCHWEPKER
,
THOMAS N. INGRAM
,
RAYMOND W. LAFORGE
|
Credits |
|
Edition |
4TH ED.
|
Year |
2001
|
Publisher |
HARCOURT COLLEGE PUBLISHERS
|
Type |
BOOK
|
Keywords |
SELLING
|
Language |
English |
Collation |
452 P.M 25 CM.
|
|