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INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT

PAUL TROTT

2002

BOOK
Category

MARKETING

Abstract INNOVATION MANAGEMENT IS OFTENN TREATED AS A SERIES OF SETARATE SPECIALISMS, RATHER THAT AN INTEGRATED TASK/

ISBN 0273655604
Author(s) PAUL TROTT
Credits
Edition 2ND ED.
Year 2002
Publisher PRENTICE- HALL INTERNATIONAL
Type BOOK
Keywords MARKETING
Language English
Collation 426 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 5 No A