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| Category |
MARKETING
|
|
| Abstract |
SMALL BUSINESS MARKETING MANAGEMENT USES BOTH PUBLISHED RESEARCH AND REAL- WPRLD CASE STUDIES TO PROVIDE STUDENTS WITH AN UNDERSTANDING OF THE KEY ASPECTS OF THE SMALL BUSINESS MARKETING PROCESS. REALISTIC, VALIDATED - THROUGH - RESEARCH MANAGEMENT MODELS AND THEORIES REVEAL HOW APPROPRIATE MARKETING STRATEGIES CAN BE USED TO ENHANCE SMALL BUSINESS PERFORMANCE.
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| ISBN |
9780333980751
|
| Author(s) |
TERRY MANGLES
,
IAN CHASTON
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2002
|
| Publisher |
PALGRAVE
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
275 P., 20 CM.
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