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SMALL BUSINESS MARKETING MANAGEMENT

TERRY MANGLES , IAN CHASTON

2002

BOOK
Category

MARKETING

Abstract SMALL BUSINESS MARKETING MANAGEMENT USES BOTH PUBLISHED RESEARCH AND REAL- WPRLD CASE STUDIES TO PROVIDE STUDENTS WITH AN UNDERSTANDING OF THE KEY ASPECTS OF THE SMALL BUSINESS MARKETING PROCESS. REALISTIC, VALIDATED - THROUGH - RESEARCH MANAGEMENT MODELS AND THEORIES REVEAL HOW APPROPRIATE MARKETING STRATEGIES CAN BE USED TO ENHANCE SMALL BUSINESS PERFORMANCE.

ISBN 9780333980751
Author(s) TERRY MANGLES , IAN CHASTON
Credits
Edition 1ST ED.
Year 2002
Publisher PALGRAVE
Type BOOK
Keywords MARKETING
Language English
Collation 275 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 8 No A