|
Category |
BUSINESS INFORMATION SYSTEMS
BUSINESS RESEARCH METHODS
|
Abstract |
BUSINESS RESEARCH METHODS USES A STRONG BLEND OF THEORY AND REAL- WORLD PRACTICE TO EXPLAIN WHICH RESEARCH METHODS ARE APPRPRIATE FOR A GIVEN SCENARIO AND HOW RESEARCH AFFECTS DECISION MAKING.
|
ISBN |
0072498706
|
Author(s) |
COOPER, DONALD R.
,
SCHINDLER, PAMELA S.
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Credits |
|
Edition |
8TH ED.
|
Year |
2003
|
Publisher |
McGRAW-HILL IRWIN
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Type |
BOOK
|
Keywords |
BUSINESS, BUSINESS RESEARCH METHODS.
|
Language |
English |
Collation |
857 P., 25 CM.
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|