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CASE BOOK TO ACCOMPANY BASIC MARKETING : A GLOBAL - MANAGERIAL APPROACH

KENNETH B. WONG , E. JEROME MCCARTHY , WILLIAM D. PERREAULT , STANLEY J. SHAPIRO

2005

BOOK
Category

MARKETING

Abstract THE MAIN CRITERION FOR THE ORDER OF THESE CASES IS THE AMOUNT OF TECHNICAL VOCABULARY - OR TEXT PRINCIPLES - NEEDED TO READ THE CASE MEANINGFULLY.

ISBN 0070952345
Author(s) KENNETH B. WONG , E. JEROME MCCARTHY , WILLIAM D. PERREAULT , STANLEY J. SHAPIRO
Credits
Edition 11TH ED.
Year 2005
Publisher MCGRAW-HILL BOOK COMPANY
Type BOOK
Keywords MARKETING
Language English
Collation 304 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia D 3 No A
1 Nicosia D 3 No A