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Category |
MARKETING RESEARCH
|
Abstract |
THE FIRST INTRODUCTORY MARKETING RESEARCH TEXTBOOK T OFULLY INTEGRATE MISCROSOFT EXCEL. THIS BOOK PROVIDES A CONCISE PRESENTATION OF THE FUNDAMENTALS OF MARKETING RESEARCH. A NEW SOFTWARE PACKAGE , XL DATA ANALYST, WHICH RUNS USING MICROSOFT EXCEL 2002 OR LATER VERSIONS...ETC
|
ISBN |
0131452266
|
Author(s) |
RONALD F. BUSH
,
ALVIN C. BURNS
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Credits |
|
Edition |
1ST ED.
|
Year |
2005
|
Publisher |
PEARSON - PRENTICE HALL
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Type |
BOOK
|
Keywords |
MARKETING RESEARCH
|
Language |
English |
Collation |
506 P., 30 CM.
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