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BASIC MARKETING RESEARCH : USING MICROSOFT EXCEL AND DATA ANALYSIS

RONALD F. BUSH , ALVIN C. BURNS

2005

BOOK
Category

MARKETING RESEARCH

Abstract THE FIRST INTRODUCTORY MARKETING RESEARCH TEXTBOOK T OFULLY INTEGRATE MISCROSOFT EXCEL. THIS BOOK PROVIDES A CONCISE PRESENTATION OF THE FUNDAMENTALS OF MARKETING RESEARCH. A NEW SOFTWARE PACKAGE , XL DATA ANALYST, WHICH RUNS USING MICROSOFT EXCEL 2002 OR LATER VERSIONS...ETC

ISBN 0131452266
Author(s) RONALD F. BUSH , ALVIN C. BURNS
Credits
Edition 1ST ED.
Year 2005
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 506 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 4 No A