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MARKETING COMMUNICATIONS MANAGEMENT: CONCEPTS AND THEORIES , CASES AND PRACTICES

PAUL COPLEY

2004

BOOK
Category

MARKETING

Abstract MARKETING COMMUNICATIONS MANAGEMENT: CONCEPTS AND THEORIES , CASES AND PRACTICES MAKES CRITICAL REFLECTIONS ON THE PRIMARY ISSUES IN INTEGRATED MARKETING MARKETING COMMUNICATIONS AND IS DESIGNED TO ENCOURAGE THE READER TO STOP AND THINK ABOUT KEY ISSUES.

ISBN 0750652942
Author(s) PAUL COPLEY
Credits
Edition 1ST ED.
Year 2004
Publisher ELSEVIER
Type BOOK
Keywords MARKETING COMMUNICATIONS
Language English
Collation 441 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 6 No A