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MARKETING COMMUNICATIONS MANAGEMENT: CONCEPTS AND THEORIES , CASES AND PRACTICES
PAUL COPLEY
2004
BOOK
Category |
MARKETING
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Abstract |
MARKETING COMMUNICATIONS MANAGEMENT: CONCEPTS AND THEORIES , CASES AND PRACTICES MAKES CRITICAL REFLECTIONS ON THE PRIMARY ISSUES IN INTEGRATED MARKETING MARKETING COMMUNICATIONS AND IS DESIGNED TO ENCOURAGE THE READER TO STOP AND THINK ABOUT KEY ISSUES.
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ISBN |
0750652942
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Author(s) |
PAUL COPLEY
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Credits |
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Edition |
1ST ED.
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Year |
2004
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Publisher |
ELSEVIER
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Type |
BOOK
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Keywords |
MARKETING COMMUNICATIONS
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Language |
English |
Collation |
441 P., 25 CM.
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