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DIGITAL MARKETING STRATEGY : An Integrated approach to online marketing

KINGSNORTH, SIMON

2019

BOOKS
Category

E-COMMERCE

DIGITAL MARKETING

STRATEGIC PLANNING

INTERNET MARKETING

Abstract Introduction: how will this book inform your digital marketing strategy? -- The foundations of digital marketing -- Knowing your business objectives and your customer -- Understanding the digital ecosystem -- Integrating digital into wider organization strategy -- Understanding the evolving digital consumer -- Barriers, considerations and data protection in digital marketing strategy -- Integrating digital change into your wider organization -- Enabling technologies for online marketing and digital transformation -- Planning your digital marketing strategy : objectives, teams and budgeting -- Using channel strategy to reach your customers -- Seo strategy and organic techniques -- Building and optimizing a winning paid search strategy -- Display advertising and programmatic targeting -- Tailoring your social media strategy -- Marketing automation, messaging and e-mail marketing : the unsung heroes -- Lead generation that delivers results -- Content strategy : a key pillar of success -- Personalizing the customer journey and digital experience -- Conversion, retention and measurement -- Effective design, e-commerce and user experience (ux) -- Managing loyalty, crm and data -- Providing a smooth online service and customer experience -- Measuring success through data analytics and reporting -- Tailoring your final digital marketing strategy -- Putting together your digital marketing strategy -- Index.

ISBN 9780749484224
Author(s) KINGSNORTH, SIMON
Credits
Edition 2ND ED
Year 2019
Publisher KOGAN PAGE
Type BOOKS
Keywords
Language English
Collation 364P, 25CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 6 Yes A
1 Limassol U 3 Yes A 01/01/1970