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MANAGEMENT: THE BASICS

MORGEN WITZEL

2004

BOOK
Category

MANAGEMENT

Abstract The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:planning effective business strategy to meet goals, how successful marketing works, how organizations are structured and function, how to understand corporate finance, what affects how people work and effective human resources management, the importance of knowledge and culture.

ISBN 0415320186
Author(s) MORGEN WITZEL
Credits
Edition 1ST ED.
Year 2004
Publisher ROUTLEDGE
Type BOOK
Keywords MANAGEMENT
Language English
Collation 217 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol F 1 No A 01/01/1970