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THE MANAGEMENT OF TECHNOLOGY AND INNOVATION : A STRATEGIC APPROACH

GARRY D. BRUTON , MARGARET A. WHITE

2007

BOOK
Category

STRATEGIC MANAGEMENT

Abstract IN TODAY'S ECONOMY THE MANAGEMENT OF TECHNOLOGY IS A MAJOR FACTOR IN THE PROCESS LAYOUT EMPLOYED BY THE FIRM, IN SYSTEMS USED BY THE COMPANY, IN ITS STRUCTURAL DESIGN, AND IN ITS PRODUCT MARKETABILITY. THIS TEXT USES TECHNOLOGY AS A GUIDING FOCUS FOR EXPLAINING THE STRATEGIC MANAGEMENT PROCESS. EACH CHAPTER SPLITS INTO TWO ACTS: (1) CHAPTERS OPEN WITH MATERIAL SYNTHESIZED FROM LEADING THEORISTS AND CONSULTANTS; (2) CHAPTERS CONCLUDE WITH DISCUSSIONS OF THE APPLICABLE TECHNIQUES FOR SUCCESSFULLY EXPLOITING TECHNOLOGY AND INNOVATION.

ISBN 9780324144970
Author(s) GARRY D. BRUTON , MARGARET A. WHITE
Credits
Edition 1ST ED.
Year 2007
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation 404 P., 25CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol G 1 No A