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WHEN MARKETING BECOMES A MINEFIELD

HARVARD BUSINESS SCHOOL. PRESS

2004

BOOK
Category

MARKETING

Abstract (MANAGEMENT DILEMMAS SERIES) PR DISASTERS. CLASHES BETWEEN GLOBAL MANAGERS. FAULTY PRODUCTS. THIS GUIDE HELPS MARKETERS LEARN TO NAVIGATE WHEN THE ENVIRONMENT OR THE PRODUCT STARTS TO SOUR. THESE THOUGHT-PROVOKING GUIDES PRESENT COMMON MANAGERIAL DILEMMAS AND OFFER CONCRETE ADVICE FROM EXPERTS ON HOW TO RESOLVE THEM—AND HELP MANAGERS IMPROVE THEIR OWN DECISION-MAKING SKILLS BY ENCOURAGING THEM TO COME TO THEIR OWN CONCLUSIONS.
ISBN 1591395054
Author(s) HARVARD BUSINESS SCHOOL. PRESS
Credits
Edition 1ST ED.
Year 2004
Publisher HARVARD BUSINESS SCHOOL PRESS
Type BOOK
Keywords MARKETING CASE STUDY
Language English
Collation 187 P., 21 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 8 No Available
1 Limassol I 3 No Available

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