|
Category |
INTERNATIONAL MARKETING
|
Abstract |
CREATED SPECIFICALLY FOR UNDERGRADUATE STUDENTS , THIS CONCISE TEXT COVERS THE ESSENTIAL CONCEPTS OF GLOBAL MARKETING WITH THE AID OF EXTENSIVE REAL- LIFE EXAMPLES AND CASES. IT OFFERS BALANCED COVERAGE OF DEVELOPED AND DEVELOPING MARKETS , INCLUDING INSIGHTS INTO THE OFTEN - OVERLOOKED MARKETS OF AFRICA, AND THE MIDDLE EAST.
|
ISBN |
0618005080
|
Author(s) |
GILLESPIE, KATE
,
JEAN - PIERRE JEANNET
,
HENNESSEY, HUBERT D.
|
Credits |
|
Edition |
1ST ED.
|
Year |
2004
|
Publisher |
HOUGHTON MIFFLIN COMPANY
|
Type |
BOOK
|
Keywords |
INTERNATIONAL MARKETING
|
Language |
English |
Collation |
553 P., 25 CM.
|
|