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GLOBAL MARKETING: AN INTERACTIVE APPROACH

GILLESPIE, KATE , JEAN - PIERRE JEANNET , HENNESSEY, HUBERT D.

2004

BOOK
Category

INTERNATIONAL MARKETING

Abstract CREATED SPECIFICALLY FOR UNDERGRADUATE STUDENTS , THIS CONCISE TEXT COVERS THE ESSENTIAL CONCEPTS OF GLOBAL MARKETING WITH THE AID OF EXTENSIVE REAL- LIFE EXAMPLES AND CASES. IT OFFERS BALANCED COVERAGE OF DEVELOPED AND DEVELOPING MARKETS , INCLUDING INSIGHTS INTO THE OFTEN - OVERLOOKED MARKETS OF AFRICA, AND THE MIDDLE EAST.

ISBN 0618005080
Author(s) GILLESPIE, KATE , JEAN - PIERRE JEANNET , HENNESSEY, HUBERT D.
Credits
Edition 1ST ED.
Year 2004
Publisher HOUGHTON MIFFLIN COMPANY
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 553 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 1 No A
1 Nicosia I 5 No A 01/01/1970
2 Limassol J 1 No A 01/01/1970