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| Category |
MARKETING RESEARCH
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| Abstract |
WHEN STUDENTS SPEAK WE LISTEN. WHEN THEY ASKED FOR AN ACCESSIBLE UNDERGRADUATE MARKET RESEARCH TEXTBOOK THAT WOULD HELP THEM SUCCEED , WE ANSWERED WITH BASIC MARKETING RESEARCH: APPLICATIONS TO CONTEMPORARY ISSUES. THIS TEXT WAS DEVELOPED WITH THOSE STUDENTS IN MIND. YOUR STUDENTS. THE ONES WHO WANT A PRACTICAL AND INTELLIGIBLE PERSPECTIVE ON TODAY'S CRITICAL ISSUES IN MARKET RESEARCH.
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| ISBN |
0133768562
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| Author(s) |
MALHOTRA, NARESH K.
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| Credits |
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| Edition |
1ST ED.
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| Year |
2002
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| Publisher |
PEARSON - PRENTICE HALL
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| Type |
BOOK
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| Keywords |
MARKETING RESEARCH
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| Language |
English |
| Collation |
685 P., 30 CM.
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