image

BASIC MARKETING RESEARCH: APPLICATIONS TO CONTEMPORARY ISSUES

MALHOTRA, NARESH K.

2002

BOOK
Category

MARKETING RESEARCH

Abstract WHEN STUDENTS SPEAK WE LISTEN. WHEN THEY ASKED FOR AN ACCESSIBLE UNDERGRADUATE MARKET RESEARCH TEXTBOOK THAT WOULD HELP THEM SUCCEED , WE ANSWERED WITH BASIC MARKETING RESEARCH: APPLICATIONS TO CONTEMPORARY ISSUES. THIS TEXT WAS DEVELOPED WITH THOSE STUDENTS IN MIND. YOUR STUDENTS. THE ONES WHO WANT A PRACTICAL AND INTELLIGIBLE PERSPECTIVE ON TODAY'S CRITICAL ISSUES IN MARKET RESEARCH.

ISBN 0133768562
Author(s) MALHOTRA, NARESH K.
Credits
Edition 1ST ED.
Year 2002
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 685 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 4 No A
1 Nicosia P 3 No A