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GLOBAL MARKETING MANAGEMENT

HELSEN, KRISTIAAN , KOTABE, MASAAKI

2004

BOOK
Category

INTERNATIONAL MARKETING

MARKETING

Abstract " THIS IS AN EXCELLENT GLOBAL MARKETING MANAGEMENT TEXT ...THE BEST ON THE MARKET. THE AUTHORS PRACTICE WHAT THEY PREACH IN THAT THE TEXT IS WRITTEN WITH THE GLOBAL STUDENT BODY IN MIND. I HAVE USED THE EARLIER EDITIONS FOR MY GLOBAL MARKETING COURSES BOTH IN THE U.S. AND IN ASIA , AND HAVE HAD GREAT SUCCESS WITH THE BOOK"....

ISBN 0471230626
Author(s) HELSEN, KRISTIAAN , KOTABE, MASAAKI
Credits
Edition 3RD ED.
Year 2004
Publisher WILEY
Type BOOK
Keywords INTERNATIONAL, GLOBAL MARKETING
Language English
Collation 694 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 3 No A
1 Nicosia I 5 No A 01/01/1970
2 Limassol J 3 No A 19/04/2016