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STRATEGIC MANAGEMENT OF E-BUSINESS

STEPHEN CHEN

2001

BOOK
Category

STRATEGIC MANAGEMENT

Abstract STRATEGIC MANAGEMENT OF E-BUSINESS FOCUSES ON THE STRATEGIC IMPLICATIONS OF E-BUSINESS AND EXAMINES THE STRATEGIES BEING EMPLOYED BY FIRMS IN A RANGE OF DIFFERENT INDUSTRY SECTORS. IT HAS BEEN WRITTEN FOR STUDENTS TAKING MBA, FINAL YEAR UNDERGRADUATE AND EXECUTIVE EDUCATION COURSES AND WILL ALSO BE A VALUABLE RESOURCE FOR CONSULTANTS AND PRACTITIONERS WHO NEED TO GAIN A GREATER UNDERSTANDING OF THE STRATEGIC ISSUES UNDERPINNING E-BUSINESS. STEPHEN CHEN HELPS THE READER DEVELOP THE KNOWLEDGE AND SKILLS REQUIRED IN THE FORMULATION AND IMPLEMENTATION OF STRATEGIES FOR BUSINESSES COMPETING IN ELECTRONIC MARKETS. STARTING FROM THE BASICS, THE BOOK REVIEWS CURRENT ACADEMIC RESEARCH AND PRACTICE IN E-BUSINESS STRATEGY AND INTEGRATES THINKING ON VARIOUS ISSUES THAT NEED TO BE CONSIDERED IN E-BUSINESS. THERE IS A BALANCE BETWEEN THEORY AND PRACTICE, TEACHING BUSINESS SKILLS AND CONCEPTS WITHIN A SOUND RESEARCH-BASED THEORETICAL FRAMEWORK THAT WILL STILL BE OF PRACTICAL VALUE IN DEVELOPING A STRATEGY FOR ELECTRONIC COMMERCE.

ISBN 0471496332
Author(s) STEPHEN CHEN
Credits
Edition 1ST ED.
Year 2001
Publisher JOHN WILEY AND SONS LTD
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation 357 P., 26CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol G 1 No A
2 Limassol G 1 No A