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INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATION

KENNETH E. CLOW , DONALD BAACK

2004

BOOK
Category

MARKETING

Abstract INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATION PROVIDE A TRUE INTEGRATED MARKETING COMMUNICATIONS TEXT THAT INTEGRATED STUDENT PROJECTS THAT WERE SO NECESSARY6 FOR THE COURSE AND THAT INTEGRATED THE SUPPLEMENTS USED TO TEACH THE COURSE.

ISBN 0131405462
Author(s) KENNETH E. CLOW , DONALD BAACK
Credits
Edition 2ND ED.
Year 2004
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords ADVERTISING, PROMOTION, INTEGRATION
Language English
Collation 538 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 3 Yes A 01/01/1970
2 Nicosia F 6 No A 01/01/1970