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INTERNATIONAL MARKETING

PHILIP R. CATEORA , JOHN L. GRAHAM

2005

BOOK
Category

INTERNATIONAL MARKETING

Abstract INTERNATIONAL MARKETING ADDRESSES GLOBAL ISSUES AND DESCRIBES CONCEPTS RELEVANT TO ALL INTERNATIONAL MARKETERS , REGARDLESS OF THE EXTENT OF THEIR INTERNATIONAL INVOLVEMENT.

ISBN 0072833718
Author(s) PHILIP R. CATEORA , JOHN L. GRAHAM
Credits
Edition 12TH ED.
Year 2005
Publisher MCGRAW-HILL
Type BOOK
Keywords INTERNATIONAL, GLOBAL, MARKETING
Language English
Collation 697 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 5 Yes A
2 Limassol J 1 No A
1 Limassol J 1 No A 20/11/2016
2 Nicosia I 5 No A 01/01/1970