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PUBLIC RELATIONS : A VALUES - DRIVEN APPROACH

DAVID W. GUTH , CHARLES MARSH

2003

BOOK
Category

PUBLIC RELATIONS

Abstract PROVIDES EXPANDED COVERAGE OF THEORETICAL FOUNDATIONS, INCLUDING RESOURCE DEPENDENCY THEORY, MONROE'S MOTIVATED SEQUENCE, FRAMING THEORY , COORIENTATION THEORY AND NEW RESEARCH ON MEASURING THE SUCCESS OF RELATIONSHIPS.

ISBN 0205359698
Author(s) DAVID W. GUTH , CHARLES MARSH
Credits
Edition 2ND ED.
Year 2003
Publisher A AND B
Type BOOK
Keywords PUBLIC RELATIONS
Language English
Collation 600 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia K 2 No A 26/04/2015