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INTERNATIONAL MARKETING

PHILIP R. CATEORA , JOHN GRAHAM

2007

BOOK
Category

INTERNATIONAL MARKETING

MARKETING

Abstract THE 13TH EDITION OF INTERNATIONAL MARKETING CONTINUES TO ADDRESS GLOBAL CONCERNS AND DESCRIBES CONCEPTS RELEVANT TO ALL INTERNATIONAL MARKETERS THROUGH ITS DISTINCT ENVIROMENTAL/ CULTURAL APPROACH. ABLE TO MAKE MARKETING ISSUES ACCESSIBLE AND RELEVANT , INTERNATIONAL MARKETING IS FAR AND AWAY THE BEST SELLING TEXT IN THE FIELD AND STILL THE STANDARD BY WHICH ALL OTHER BOOKS ARE JUDGED.

ISBN 9780073080062
Author(s) PHILIP R. CATEORA , JOHN GRAHAM
Credits
Edition 13TH ED.
Year 2007
Publisher MCGRAW-HILL HIGHER EDUCATION
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 702 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 2 No A
1 Nicosia I 5 No A 01/01/1970