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MARKETING MANAGEMENT

LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER

2001

BOOK
Category

MARKETING

Abstract NOW IN ITS THIRD EDITION, MARKETING MANAGEMENT CONTINUES TO MEET THE NEEDS OF STUDENTS TAKING COURSES AT UNDERGRADUATE, POSTGRADUATE AND MBA LEVELS. FULLY UPDATED, THE TEXT RETAINS THE THEMES OF THE PREVIOUS EDITIONS AND BUILDS ON THEIR SUCCESS. IT EXAMINES THE CONCEPTS AND PRACTICAL APPLICATION OF MARKETING AT A STRATEGIC LEVEL, EMPHASIZING THE PROCESS OF MANAGERIAL DECISION-MAKING.

ISBN 0077097521
Author(s) LANCASTER, GEOFFREY, 1938- , MASSINGHAM, LESTER
Credits
Edition 3RD ED.
Year 2001
Publisher MACGRAW-HILL
Type BOOK
Keywords MARKETING
Language English
Collation 542 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol I 4 No A 16/08/2019
1 Limassol I 4 No A 01/01/1970