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PUBLIC RELATIONS: THE PROFESSION AND THE PRACTICE

DAN LATTIMORE , ELIZABETH L. TOTH , OTIS BASKIN , SUZETTE T. HEIMAN

2007

BOOK
Category

MARKETING COMMUNICATION & PR

PUBLIC RELATIONS

Abstract PUBLIC RELATIONS: THE PROFESSION AND THE PRACTICE, COVERAGE OF GLOBAL MARKETS , NEW TECHNOLOGIES AND MULTICULTURALISM THROUGHOUT THIS DYNAMIC NEW TEXT MAKES IT THE CUTTING - EDGE CHOICE FOR PUBLIC RELATIONS COURSES. ACCOMPANIED BY A UNIQUE , FREE DVD- ROM WITH VIDEO INTERVIEWS OF LEADERSD IN THE PUBLIC RELATIONS FIELD, THE TEXT PRESENTS AND EXPLAINS IN A PERSONAL , JARGON - FREE STYLE THE FUNDAMENTAL TOOLS OF PUBLIC RELATIONS PRACTICE , PROVIDING A MULTIDISCIPLINARY UNDERSTANDING OF THE EMERGING TRENDS WITHIN THE FIELD.

ISBN 9780073511863
Author(s) DAN LATTIMORE , ELIZABETH L. TOTH , OTIS BASKIN , SUZETTE T. HEIMAN
Credits
Edition 2ND ED.
Year 2007
Publisher MCGRAW-HILL
Type BOOK
Keywords PUBLIC RELATIONS, MARKETING COMMUNICATION
Language English
Collation 387 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 8 No A 01/01/1970
2 Nicosia B 8 No A 01/01/1970
1 Limassol Η 1 No A 17/11/2019