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PROMOTION AND INTEGRATED MARKETING COMMUNICATION

RICHARD J. SEMENIK

2002

BOOK

Category	COMMUNICATION IN MARKETING
Abstract	PROMOTION AND INTEGRATED MARKETING COMMUNICATION COVERS ALL PARTS OF PROMOTION IN 15 CHAPTERS. THIS ENABLES THE TEXT TO BE USED COMFORTABLY IN A SIGLE TERM. IT ALSO ALLOWS INSTRUCTORS THE FLEXIBILITY TO INCORPORATE THEIR OWN READINGS AND ACTIVITIES.
ISBN	0324062532
Author(s)	RICHARD J. SEMENIK
Credits
Edition	1ST ED.
Year	2002
Publisher	SOUTH WESTERN
Type	BOOK
Keywords	MARKETING COMMUNICATIONS
Language	English
Collation	582 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	D	3	No	Available
2	Nicosia	D	3	No	Available

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