image

ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

GEORGE E. BELCH , MICHAEL A. BELCH

2009

BOOK
Category

ADVERTISING

Abstract THIS WORK CONTINUES ITS ADVERTISING FOCUS WITH AN EMPHASIS ON IMC. IT IS THE FIRST BOOK TO REFLECT THE SHIFT FROM THE CONVENTIONAL METHODS OF ADVERTISING TO THE MORE WIDELY RECOGNISED APPROACH OF IMPLEMENTING AN IMC STRATEGY.

ISBN 9780073381091
Author(s) GEORGE E. BELCH , MICHAEL A. BELCH
Credits
Edition 8TH ED.
Year 2009
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING, ADVERTISING, PROMOTION
Language English
Collation 838 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 5 No A 01/01/1970
1 Nicosia F 8 No A 23/10/2016
1 Limassol H 5 No A 23/10/2016