image

INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS

KENNETH E. CLOW , DONALD BAACK

2007

BOOK
Category

COMMUNICATION IN MARKETING

Abstract INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS, PROVIDE A TRUE INTEGRATED MARKETING COMMUNICATIONS TEXT THAT INTEGRATED STUDENT LEARNING AND INTEGRATED THE SUPPLEMENTS USED TO TEACH THE COURSE.

ISBN 0131866222
Author(s) KENNETH E. CLOW , DONALD BAACK
Credits
Edition 3RD ED.
Year 2007
Publisher PEARSON PRENTICE HALL
Type BOOK
Keywords MARKETING COMMUNICATIONS
Language English
Collation 515 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 6 No A