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ESSENTIALS OF MARKETING : A GLOBAL- MANAGERIAL APPROACH

E. JEROME MCCARTHY

2006

BOOK
Category

MARKETING

Abstract THIS BOOK IS ABOUT MARKETING AND MARKETING STRATEGY PLANNING AND AT ITS ESSENCE , MARKETING STRATEGY PLANNING IS ABOUT FIGURING OUT HOW TO DO A SUPERIOR JOB OF SATISFYING CUSTOMERS.

ISBN 0072935898
Author(s) E. JEROME MCCARTHY
Credits
Edition 10TH ED.
Year 2006
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING, STRATEGY, PLANNING, CONSUMER BEHAVIOUR
Language English
Collation 634 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 1 Yes A
3 Nicosia C 5 No A 27/08/2012
2 Nicosia C 5 No A 01/01/1970
1 Limassol I 3 No A 01/01/1970