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INTERNATIONAL MARKETING

MICHAEL R. CZINKOTA

2004

BOOK
Category

INTERNATIONAL MARKETING

Abstract INTERNATIONAL MARKETING , 7TH EDITION , IS A COMPLETELY UP- TO - DATE TEXT FOR ONE OF THE MOST DYNAMIC UPPER - LEVEL AND GRADUATE COURSES IN MARKETING DEPARTMENTS TODAY. IT OFFERS THE ENTIRE RANGE OF INTERNATIONAL MARKETING BEGINNING WITH START- UP OPERATIONS , CONTINUING WITH NEW MARKET ENTRY CONSIDERATIONS AND CONCLUDING WITH THE INTERNATIONAL ISSUES CONFROTING GIANT GLOBAL MARKETERS.

ISBN 0324190468
Author(s) MICHAEL R. CZINKOTA
Credits
Edition 7TH ED.
Year 2004
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 666 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 1 No A 20/11/2016
1 Nicosia I 5 No A 17/12/2015
1 Limassol J 1 No A 17/12/2015
2 Nicosia I 5 No A 18/04/2014