image

GLOBAL MARKETING AND ADVERTISING : UNDERSTANDING CULTURAL PARADOXES

MARIEKE DE MOOIJ

2005

BOOK
Category

ADVERTISING

MARKETING

Abstract GLOBAL MARKETING AND ADVERTISING : UNDERSTANDING CULTURAL PARADOXES, PROVIDES A KNOWLEDGE BASE OF CULTURAL DIFFERENCES AND SIMILARITIES AS WELL AS A STRUCTURE OF HOW TO APPLY THIS KNOWLEDGE TO THE MANAGEMENT OF GLOBAL BRANDING AND MARKETING COMMUNICATIONS.

ISBN 1412914760
Author(s) MARIEKE DE MOOIJ
Credits
Edition 2ND ED.
Year 2005
Publisher SAGE
Type BOOK
Keywords MARKETING, ADVERTISING
Language English
Collation 269 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia I 5 No A 01/01/1970
1 Nicosia I 5 No A 01/01/1970
1 Limassol H 5 No A 01/01/1970