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GLOBAL MARKETING AND ADVERTISING : UNDERSTANDING CULTURAL PARADOXES
MARIEKE DE MOOIJ
2005
BOOK
Category |
ADVERTISING
MARKETING
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Abstract |
GLOBAL MARKETING AND ADVERTISING : UNDERSTANDING CULTURAL PARADOXES, PROVIDES A KNOWLEDGE BASE OF CULTURAL DIFFERENCES AND SIMILARITIES AS WELL AS A STRUCTURE OF HOW TO APPLY THIS KNOWLEDGE TO THE MANAGEMENT OF GLOBAL BRANDING AND MARKETING COMMUNICATIONS.
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ISBN |
1412914760
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Author(s) |
MARIEKE DE MOOIJ
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Credits |
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Edition |
2ND ED.
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Year |
2005
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Publisher |
SAGE
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Type |
BOOK
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Keywords |
MARKETING, ADVERTISING
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Language |
English |
Collation |
269 P., 25 CM.
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