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GLOBAL MARKETING MANAGEMENT: CHANGES, NEW CHALLENGES, AND STRATEGIES

CARTER, S. (STEVE) , LEE, KIEFER

2012

BOOK
Category

INTERNATIONAL MARKETING

Abstract THE THIRD EDITION ADDRESSES CONTEMPORARY ISSUES IN THE MARKETING ENVIRONMENT SUCH AS CLIMATE CHANGE AND SUSTAINABLE DEVELOPMENT SERVICE DELIVERY, ICT TECHNOLOGIES AND SOCIAL MEDIA, STRATEGIC BRANDING, AND MAINTAINING RELATIONSHIPS. THE AUTHORS EXAMINE THE IMPLICATIONS OF THESE ISSUES AND CONSIDER HOW THEY MAY BE APPLIED TO THE MANAGEMENT MANAGEMENT OF GLOBAL MARKETING PROGRAMMES. THE AUTHORS EQUIP STUDENTS WITH THE KNOWLEDGE AND SKILLS TO ENABLE THEM TO MAKE KEY MANAGEMENT DECISIONS AND UNDERSTAND HOW ORGANIZATIONS MAY NAVIGATE THROUGH THE INCREASINGLY DYNAMIC AND CHALLENGING GLOBAL TRADING ENVIRONMENT. IT ENABLES TO IDENTIFY, EVALUATE, AND INTEGRATE A WIDE RANGE OF MANAGEMENT CONCEPTS TO CREATE AND EXECUTE HIGHLY EFFECTIVE GLOBAL MARKETING PROGRAMMES, AS WELL AS THE ANALYSIS AND SOLUTION OF PROBLEMS IN GLOBAL OPERATIONS.

ISBN 9780199668724
Author(s) CARTER, S. (STEVE) , LEE, KIEFER
Credits
Edition 3RD ED.
Year 2012
Publisher OXFORD
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 578 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol N 2 Yes A
2 Nicosia C 5 No A
2 Limassol M 4 Yes A 01/01/1970
1 Nicosia P 4 Yes A 01/01/1970