image

ESSENTIALS OF MARKETING : A GLOBAL - MANAGERIAL APPROACH

E. JEROME MCCARTHY , WILLIAM D. PERREAULT

2003

BOOK
Category

MARKETING

Abstract ESSENTIALS OF MARKETING : A GLOBAL - MANAGERIAL APPROACH

ISBN 9780072464208
Author(s) E. JEROME MCCARTHY , WILLIAM D. PERREAULT
Credits
Edition 9TH ED.
Year 2003
Publisher MCGRAW-HILL INTERNATIONAL EDITIONS
Type BOOK
Keywords MARKETING
Language English
Collation 624 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 2 Yes A 01/01/1970