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GLOBAL MARKETING : FOREIGN ENTRY , LOCAL MARKETING AND GLOBAL MANAGEMENT

JOHANSSON, JOHNY K.

2006

BOOK

Category	INTERNATIONAL MARKETING
Abstract	GLOBAL MARKETING IS AIMED AT THE EXECUTIVE , THE MBA STUDENT, OR SENIOR UNDERGRADUATE , NONE OF WHOM IS COMPLETELY NEW TO MARKETING OR TO THE GLOBAL ENVIRONMENT.
ISBN	9780071244549
Author(s)	JOHANSSON, JOHNY K.
Credits
Edition	4TH ED.
Year	2006
Publisher	MCGRAW-HILL INTERNATIONAL EDITIONS
Type	BOOK
Keywords	INTERNATIONAL MARKETING
Language	English
Collation	647 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	D	6	No	Available

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