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GLOBAL MARKETING : FOREIGN ENTRY , LOCAL MARKETING AND GLOBAL MANAGEMENT

JOHANSSON, JOHNY K.

2006

BOOK
Category

INTERNATIONAL MARKETING

Abstract GLOBAL MARKETING IS AIMED AT THE EXECUTIVE , THE MBA STUDENT, OR SENIOR UNDERGRADUATE , NONE OF WHOM IS COMPLETELY NEW TO MARKETING OR TO THE GLOBAL ENVIRONMENT.

ISBN 9780071244549
Author(s) JOHANSSON, JOHNY K.
Credits
Edition 4TH ED.
Year 2006
Publisher MCGRAW-HILL INTERNATIONAL EDITIONS
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 647 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 5 Yes A