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ESSENTIALS OF MARKETING: A MARKETING STRATEGY PLANNING APPROACH

E. JEROME MCCARTHY , JOSEPH P. CANNON , WILLIAM D. PERREAULT

2008

BOOK
Category

MARKETING

Abstract THIS BOOK IS ABOUT MARKETING AND MARKETING STRATEGY PLANNING. AND, AT ITS ESSENCE , MARKETING STRATEGY PLANNING IS ABOUT FIGURING OUT HOW TO DO A SUPERIOR JOB OF SATISFYING CUSTOMERS.

ISBN 9780073404714
Author(s) E. JEROME MCCARTHY , JOSEPH P. CANNON , WILLIAM D. PERREAULT
Credits
Edition 11TH ED.
Year 2008
Publisher MCGRAW-HILL INTERNATIONAL EDITIONS
Type BOOK
Keywords MARKETING
Language English
Collation 660 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 1 Yes A