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Category |
STRATEGIC MANAGEMENT
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Abstract |
THE CASES IN THIS BOOK HAVE BEEN WRITTEN SPECIALLY TO ACCOMPANY THE LEADING STRATEGY TEXT, CONTEMPORARY STRATEGY ANALYSIS. THE CASES ARE DESIGNED TO ILLUMINATE THE UTILIZATION OF THE KEY STRATEGIC MANAGEMENT CONCEPTS AND FRAMEWORKS DESCRIBED IN THE TEXTBOOK.THEY DEAL WITH PROMINENT COMPANIES FACING THE CHALENGE OF COMPETITIVE INTERNATIONAL MARKETS.
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ISBN |
9781405124083
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Author(s) |
GRANT, ROBERT M., 1948-
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Credits |
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Edition |
5TH ED.
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Year |
2005
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Publisher |
BLACKWELL
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Type |
BOOK
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Keywords |
STRATEGIC MANAGEMENT
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Language |
English |
Collation |
378 P., 25 CM.
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