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BUSINESS MARKETING MANAGEMENT : A STRATEGIC VIEW OF INDUSTRIAL AND ORGANIZATIONAL MARKETS

THOMAS W. SPEH , MICHAEL D. HUTT

2001

BOOK
Category

INTERNATIONAL MARKETING

Abstract PROVIDING THE MOST CURRENT AND COMPLETE TREATMENT OF BUSINESS-TO-BUSINESS MARKETING, THIS COMPREHENSIVE MARKET LEADER CAPTURES AND INTEGRATES THE LATEST DEVELOPMENTS IN MARKET ANALYSIS, RELATIONSHIP MANAGEMENT, SUPPLY CHAIN MANAGEMENT, MARKETING STRATEGY DEVELOPMENT, AND ELECTRONIC COMMERCE. POPULAR IN BOTH THE UNITED STATES AND EUROPE SINCE ITS FIRST EDITION, THE TEXT PROVIDES EXPANDED TREATMENT OF RELATIONSHIP STRATEGIES, THE TECHNOLOGY ADOPTION LIFE CYCLE, STRATEGY FORMULATION IN HIGH-TECH INDUSTRIES, NEW PRODUCT AND SERVICE DEVELOPMENT FOR BUSINESS MARKETS, AND INTERNET STRATEGIES.

ISBN 0030291798
Author(s) THOMAS W. SPEH , MICHAEL D. HUTT
Credits
Edition 7TH ED
Year 2001
Publisher HARCOURT COLLEGE PUBL.
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 716 P.,25 CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 1 No A 26/05/2012