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| Category |
STRATEGIC MANAGEMENT
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| Abstract |
CONTEMPORARY STRATEGY ANALYSIS 7TH EDITION BUILDS ON THE STRENGHTS OF PREVIOUS EDITIONS BY INTRODUCING STUDENTS TO THE CORE CONCEPTS AND PRINCIPLES OF STRATEGY. IN THIS MOST ACCESSIBLE STRATEGY TEXT , ROBERT M. GRANT COMBINES CLARITY OF EXPOSITION WITH CONCENTRATION ON THE FUNDAMENTALS OF VALUE CREATION AND AN EMPHASIS ON PARTICALITY. IN THIS SEVENTH EDITION, A GREATER FOCUS ON STRATEGY IMPLEMENTATION REFLECTS THE NEEDS OF FIRMS TO RECONCILE SCALE ECONOMIES WITH ENTERPRENEURIAL FLEXIBILITY, INNOVATION WITH COST EFFICIENCY, AND GLOBALIZATION WITH LOCAL RESPONSIVENESS.
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| ISBN |
9780470747094
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| Author(s) |
GRANT, ROBERT M., 1948-
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| Credits |
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| Edition |
7TH ED.
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| Year |
2010
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| Publisher |
JHONY WILEY & SONS
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| Type |
BOOK
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| Keywords |
CONTEMPORARY STRATEGY ANALYSIS
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| Language |
English |
| Collation |
926 P., 24 CM.
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